Bigland will lead Alfa Romeo brand in North America

Aug 21, 2014 842

Chrysler appointed Reid Bigland to the new position of head of Alfa Romeo in North America on Monday, charging him with relaunching the Italian brand here after a 19-year absence. Expectations are high. Fiat Chrysler CEO Sergio Marchionne wants Alfa Romeo to go from zero to 150,000 annual sales in North America by 2018. It will start with just one car, the 4C roadster.

Bigland, 47, will continue to head U.S. sales and Chrysler Canada, but will relinquish the title of CEO of Ram trucks. The rising star at Chrysler also continues as a member of the North American Free Trade Agreement (NAFTA) Leadership Team and the Fiat Chrysler Group Executive Council.

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