Ferrero North America believes US consumers are increasingly willing to pay more for chocolate. Why? Because chocolate is a product that delivers a higher expectation. The Italian company believes this trend will only become more important as premium brands and products drive growth for their categories.

“Our goal in the US is to continue to expand our growing fanbase and excite our current fanbase with new innovations that meet their needs. Ferrero’s footprint — including new distribution centers, offices, and soon our first chocolate processing facility in North America — continues to grow at a rapid pace in the US, and we look forward to our continued success here”, Ferrero North America tells ItalianFood.net.