How Panerai Conquered the Luxury Watch World

Dec 15, 2016 203

In the 19 short years since Officine Panerai first became available to the public, the brand has grown into an astonishing success, renowned for a combination of distinctive Italian design and exacting Swiss craftsmanship.

But the Panerai story goes back much further, stretching from the secret ministries of the Royal Italian Navy in the 19th century to the chicest boutique in the Miami Design District today. During that time Panerai watches have evolved from indispensable tools for underwater commandos to highly coveted luxury accessories.

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