The Italian Trade Agency (ITA) is proud to announce its partnership with the United States Bartenders' Guild (USBG), whose mission of uniting the hospitality industry to advance professional bartending remains strong. In 2018 and 2019, the ITA was a sponsor of the USBG Regional Conference programs that provided valuable opportunities, education, and training on Italian Spirits to the trade around the US, reaching bartenders from different parts of the country.

Although the industry is facing major setbacks due to COVID-19, this time also presents a unique opportunity to reach new heights and connect with a broader audience thanks to technology. Part of a larger Spirits Promotion Project, the ITA is excited to announce a series of webinars guided by industry expert Livio Lauro, in partnership with the USBG.