Launch: Italian Wine Information and Marketing Campaign for US Audience announced by Conegliano Valdobbiadene Prosecco Superiore DOCG

May 16, 2019 76

BY: Carly Zed Zander

The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. is pleased to announce its 2019 communications program for the United States. The Consorzio of vine-growers, winemaking companies and bottlers from Italy's Conegliano Valdobbiadene, which was established to safeguard the standards of what eventually became the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance, is celebrating the 50th anniversary of the appellation.

Their mission is to increase appellational recognition of D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore and its nuanced, complex, world-class sparkling wines. The United States is the 4th largest importer of Prosecco Superiore, and the Consorzio hopes to further engage its loyal audience while introducing new sparkling wine lovers to the D.O.C.G. category.

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