Fontanafredda, one of Italy's most prominent and historic Barolo producers and Wine Enthusiast's European Winery of the Year, is excited to announce the launch of the third annual Barolo Week[s] in October 2018, after two highly successful editions. Barolo Week[s] is a celebration of the iconic wine of Italy's Piedmont region, and aims to introduce a new generation of Americans to these internationally-renowned wines.

Its series of events is intended to increase awareness around Italy's "King of Wines" and engage consumers in understanding what makes Barolo Italy's most highly-regarded wine, in order to appreciate its value more fully. This year's events will also coincide with Fontanafredda's 160th anniversary.