Made in Italy at FMI CONNECT

Jun 10, 2015 720

By Andrew Harig

The Italian Trade Agency, a government agency promoting internationalization of Italian companies, today hosted a press conference in the FMI Connect Expo's Italian Pavilion to launch a U.S. campaign in four major markets to raise awareness of the value of authentic, "Made in Italy" food and beverages.

Beginning this fall, coinciding with the celebrations of Columbus Day, this nationwide public awareness campaign will focus on product education informing consumers and retailers of the best tasting, highest quality ingredients and manufacturing traditions of authentic "Made in Italy" products.

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