“Pour it. Slice it. Cut it” - Three leading Italian food & wine consortiums

Jan 12, 2019 251

Monday, January 14, 2019 at The Westin St. Francis San Francisco on Union Square Chicago - Wednesday, January 16, 2019 at Gibsons Italia Miami, FL (January 10,2019) – Enjoy European Quality (EEQ), a 3-year project cofounded by the European Community designed to increase the awareness and recognition of European quality products within the food and wine sector with wines promoted by the Consorzio di Tutela dell’Asti D.O.C.G., cured deli meat from the Istituto Valorizzazione Salumi Italiani and cheese from Consorzio Tutela Provolone Valpadana D.O.P., continues its educational and promotional program within various cities in the United States.

A presentation/press conference will be held at the iconic Gibsons Italia rooftop in Chicago, January 16 to further expand its market reach. The campaign consists of workshops, business-to-business meetings, restaurant-week promotions, lifestyle events, point-of-sale promotions, social media activities in all major US markets: Atlanta, Miami, New York, Chicago, Los Angeles, San Francisco, Las Vegas and various others geared towards end consumers, buyers, distributors, large-scale retail trade, chefs, sommeliers, food experts, media and opinion leaders.

The three Consortium committed in providing the outmost quality products following the strict European P.D.O. & P.G.I. regulations within the project are: 1. CONSORZIO PER LA TUTELA DELL’ASTI D.O.C.G., 2. ISTITUTO VALORIZZAZIONE SALUMI ITALIANI, 3. CONSORZIO TUTELA PROVOLONE VALPADANA.


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