This Italian-American Jeep Is Molto Bene

Nov 23, 2015 644

Jeep was one of the grand prizes when Fiat took over Chrysler during the financial crisis of 2007-2009. Fiat boss Sergio Marchionne, an Italian-Canadian, knew the Jeep brand well. And in his strategic planning he made Jeep a focal point of expanding the combined Fiat Chrysler's sales globally. That explains why you see the Jeep name on the uniforms of Italy's champion soccer team, Juventus.

The team is owned by the Agnelli family, which controls Fiat. It's like the Yankees having a Fiat logo on the front of their jerseys. It also explains why the latest addition to the Jeep line, the Renegade, isn't made in Detroit, where the Jefferson North plant cranks out those $60,000 Grand Cherokees. Instead, the Jeep Renegade is made in southern Italy, in Melfi, in the general vicinity of Naples.

Read more

Source: http://time.com/

You may be interested