US retailer Walmart and the Italian Trade Agency said on Monday they agreed to develop a Walmart brand for a line of imported Italian food products, as part of a broader accord between the biggest US retailer and Italy’s trade promotion agency to boost sales of Italian food and wines.

Walmart will increase its purchases of Italian food products by 16% per year, it said. The Italian Trade Agency has focused in recent years on boosting Italian food exports to the United States and cutting down on misleading “Italian sounding” food products that are not made in Italy.