Contemplated, loved and revered: Brunello di Montalcino is confirmed as the champion wine for notoriety in Italy, known to 2 out of 3 consumers, as revealed by the annual report by “Wine Intelligence” that analyzed the strength and recognizability of Italy’s 46 main wine appellations.

A giant of celebrity in the face of a “nano-share” of vineyard area, amounting to just 0.3% of Italy’s vineyard, the prince of Tuscan reds tops the list, surpassing such giants as Chianti (No. 2), Prosecco (No. 3), Chianti Classico (No. 4), Montepulciano d’Abruzzo (No. 5), Franciacorta (No. 6), Barolo (No. 7), Barbera d’Asti (No. 8), Asti and Moscato d’Asti (No. 9) and Lambrusco (No. 10), proving to be a true brand of a territory that, from today to November 21, with “Benvenuto Brunello” will bring journalists, buyers, Masters of Wine and wine professionals to discover Brunello di Montalcino 2018, Riserva 2017 and Rosso di Montalcino 2021.