Authenticity Makes the Most Sense - Joe Isidori is unapologetically "New York Italian". However, it wasn't always that way. While building his brand, he found his voice after "shedding the armor" of what he thought he should be, and did what made the most sense: be himself.

Gaining Balance by Leveraging Social Media - Joe Isidori's father Arthur was a huge influence on him as a man and restaurateur. One of the lessons he learned from his father is, despite how hard it is to run a restaurant business, you need to take care of yourself and your family.