Cultural Support as Business Development

Apr 02, 2019 135

BY: Maxwell L. Anderson

Italian corporate leaders have reason to be impatient with American attitudes. I write this as an American, admittedly one bearing decades of experience collaborating with Italian cultural and business leaders on both sides of the Atlantic. You are weary of being stereotyped as primarily a purveyor of luxury goods, wine and food.

You cannot fathom why your significant role in the world economy–third largest in the Eurozone, eighth largest by nominal GDP in the world, and the 12th-largest by GDP—isn’t accorded pride of place in the board rooms of leading U.S. companies. A closer look at why Italian business leaders are missing an opportunity in the United States may help explain such myopia.

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