Fiat pulls its 500 off the U.S. market as Americans snub the Italian minicar

Sep 06, 2019 1270


Fiat Chrysler Automobiles NV is halting production of its Fiat 500 and electric 500e hatchbacks in North America, the latest move by the automaker to curb exposure to a shrinking car market in the U.S. As production of both models winds down at a plant in Toluca, Mexico, remaining inventory will be sold into next year, the company said in a statement. The Italian American carmaker did not say what vehicles may replace them at its Toluca plant.

Fiat Chrysler will continue U.S. sales of the slightly larger 500X crossover, the 500L wagon and the 124 Spider roadster. But the decision to withdraw the brand’s mainstay 500 model from the U.S. ends an eight-year experiment and refocuses the company on its more profitable — and larger— vehicles such as Jeep SUVs and Ram trucks.

Read more


You may be interested