by Silvia Pieraccini

Local production, global sales. The "glocal" path, strategic for the survival of SMEs (small and medium-sized enterprises), crosses the growth goals of e-commerce colossal, Amazon. The result is a store dedicated to artisan Made in Italy goods which the American group opened recently on its Italian and British sites, while the launch on the US site is just a few weeks away.

The artisans sign up to the platform, they are then screened by the American giant (which is helped by local associations), and then accredited as third-party vendors. At which point Amazon's global market of 285 million clients is opened up for them.

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Fonte: Italy24