How NYC’s ‘professional Italians’ exploded on social media with memes you can’t fuggedabout

Jul 23, 2024 239

BY: Matt Caputo

Post the TikTok — take the cannoli. A family of Brooklynites is championing social media creators in New York’s Italian American community who produce funny and authentic content that’s being devoured like fra diavolo worldwide. Siblings Sabino and Michela Curcio and their cousin Rocco Loguercio have run “Growing Up Italian” across social media since 2016.

They’ve amassed 2.1 million followers, delivering viral slices of Italian life from a studio above their family panini shop. “We would always send each other silly Italian culture memes, but we felt like we could do it better,” Loguercio told The Post. “We’re not just stereotypes; ‘Growing Up Italian’ is about tradition.”

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SOURCE: https://nypost.com

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