The Lone Star state will welcome a bit of European intimacy as the Italian lingerie brand Intimissimi bows its first Texas location with a store in the bustling Dallas Galleria Mall. The brand's e-commerce has proven the populous state to have eager customers and a location bigger than typical Intimissimi stores. 

Shoppers can expect to find the brand's popular silk pajama sets and its novel silk intimates—at least by today's standards—and exclusive US collections. The store also incorporates the new recessed monitor configuration and full tile logo wall in their updated fitting room area to enhance the customer experience.