ITA and Eataly Launch Campaign to Promote Italy's F&B

Feb 03, 2025 106

The Italian Trade Agency (ITA) and Eataly have joined forces in a campaign to showcase the best of Italy’s food and beverage sector, running through December 2025. Backed by the Italian Ministry of Foreign Affairs, the initiative aims to strengthen the global presence of Italian products across seven key markets: the United States, Canada, the United Kingdom, Sweden, Germany, France, and the United Arab Emirates.

As part of the effort, Eataly will introduce more than 100 new suppliers, selected in collaboration with ITA—many making their debut in these markets. The campaign will spotlight Italian craftsmanship, supply-chain integrity, and culinary heritage, aligning with international events such as World Food Days and the Week of Italian Cuisine in the World.

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SOURCE: https://news.italianfood.net/

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