Italian brand opens permanent space in U.S.

Sep 26, 2013 751

Tessitura Toscana Telerie (TTT), the Italian bedding and table linens maker, is opening its first permanent showroom in New York at 230 5th Avenue, suite 1915. But don't call it a showroom.
Claudia Parati, general manager, said the company, known for its private label as well as its own brand, is calling it The Lab.

"We consider it a creative laboratory," said Parati. "We want our customers to see the creativity and development that goes into our fabrics and use that as a starting point in customizing a

collection for them." According to Parati, the Lab will allow the company to be closer to its American customers and present new designs faster.

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