Italian Luxe Meets Soho: Brunello Cucinelli Takes a Shine to Manhattan with New Greene Street Store

Apr 17, 2015 839

by Low Lai Chow

Italian luxury prêt-à-porter brand Brunello Cucinelli, known for its fine cashmere knitwear garments in the last three decades of its establishment, has a new 3,980 square feet store on Greene Street in Manhattan's Soho neighborhood.

Both the men's and women's Fall/Winter 2015 collections for Cucinelli are set to debut in the store. The Manhattan store is set to bring in a refined range of Cucinelli's contemporary cashmere knitwear and outerwear with materials like boiled wool, cashmere, fur and mink, targeted at sophisticated and cosmopolitan Soho customers with an appreciation for craftsmanship. This explains the lower floor of Brunello Cucinelli's two-story Manhattan store, which is entirely dedicated to men's suits and tailoring for a immersive experience in menswear and tailoring.

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