Italy, and the neuroscience of branding & innovation

Feb 16, 2023 400

BY: Luca Cottini

The new episode of the show is a conversation on neuroscience and marketing. In dialogue with Marco Baldocchi (Neuromarketing research director at the Italian Association of Applied Neurosciences, author, public speaker, and visionary entrepreneur) we discussed the impact of emotions on our buying decisions, the role of neurosciences in branding and advertising, and the power of storytelling in fostering attention and memory.

All starting from an Italian perspective of course! Enjoy the interview at or by clicking here

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SOURCE: Italian Innovators

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