Italy reveals its new national airline

Oct 16, 2021 1381

BY: Julia Buckley

They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. Italy's new national airline, ITA Airways, launched on Friday with a promise to bring pride back to its national flag carrier, after Alitalia, Italy's legacy airline, went bankrupt and ceased operations a day earlier. Executives unveiled plans for the new network, airplanes, staffing and livery at a press conference livestreamed from Rome.
The first thing to know: everything will be centopercento italiano. The new ITA Airways planes will be colored sky-blue, with staff wearing uniforms by top Italian designers. Interiors and airport lounges will be dressed by high-class Italian firms, and even the cars and minibuses used to move around the grounds will be Italian.

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