Since the 1990s, wine tourism in Italy has grown rapidly. Today, over 14 million people travel annually to discover Italian wines, visit wineries, and immerse themselves in regional food and culture. Italy has become one of the most sought-after destinations for culinary and wine-focused travel, thanks to the quality of both its wines and its diverse gastronomy.

Among Italy’s vast variety of wines, red wines remain the most renowned, ranging from bold and age-worthy classics to everyday food-friendly bottles. There’s an Italian red for every taste and every budget.