From Marsala to Nero d'Avola. The culture & business of Sicilian winemaking

Jul 09, 2024 131

BY: Luca Cottini

In this presentation, you will discover the different layers and cultural influences behind Marsala, Nero d’Avola, the Amaro tradition, and contemporary Sicilian winemaking. These entrepreneurial stories make manifest not just the incredible diversity and richness of the Sicilian milieu, but also the remarkable path to its contemporary reinvention.

Tradition here works not as folklore or a romantic image, but rather as a form of integrity and continuity, which informs and grounds an extraordinary commercial success. Here is the new episode of #italianinnovators. Enjoy it here (possibly with a glass of Donnafugata)!

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SOURCE: Italian Innovators

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