Maserati's flashy new supercar is the start of a reinvention — and that's just what the storied Italian brand needs

Sep 14, 2020 215

BY: Kristen Lee

If in the past few years you've found yourself wondering what, exactly, was up at Maserati, you weren't alone. For a decent while, the Italian brand only offered four cars: the Levante SUV, launched in 2016; the Quattroporte and Ghibli sedans, launched in 2013; and the aged GranTurismo grand tourer that launched during the second Bush administration

Poor sales have plagued the brand since at least 2018. In November of that year, The Drive quoted a story from Automotive News that said Maserati's earnings dropped 87% — or about $17.2 million — in the third quarter.

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SOURCE: https://www.businessinsider.com/

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