Michele Ferrero was a pragmatic man. He was able to create the second greatest confectionary multinational company after Nestlé, becoming one of the richest Italian men. Until his death in 2015, Michele Ferrero used to surprise with his unconventional personality: he did not like to be interviewed or to be photographed and he did not trust managers, changing them quite often.

Mr Ferrero used to personally choose the chemists and sellers following his instinct when assessing people. Interestingly, he was not attracted by graduate people. Instead, he stressed the need to hire very few of them, being strongly convinced that “the more they study, the more stupid they become”.