By Hannah Seligson

Past the tourist haunts of the Ponte Vecchio lies a completely different side of Florence, where local life flourishes. The Oltrarno area is not only a respite from travelers but also a magnet for new artisanal stores, galleries and eateries.

Start on Via Maggio, which is best known for its antiques stores but is now home to contemporary art galleries—ZetaEffe, Tornabuoni Arte and Eduardo Secci Contemporary—all of which recently arrived on the block.

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Source: http://www.wsj.com/