There is a something momentous happening within the curved and shrouded walls of Ferrari’s new Centro Stile (which sounds better than “design center,” its English translation). Historically the brand outsourced its interior and exterior design to celebrated companies like Pininfarina, Vignale and Zagato while it focused on the engines and platforms it knew best, but ten years ago it brought on Design Chief Flavio Manzoni to lead and develop its internal design studio, and today marks the official opening of their own building on the Ferrari campus in Maranello which we previewed this week along with the brand’s gorgeous new release, the limited edition Monza SP1 and SP2.

“Fortunately, here we have the chance to collaborate with all our colleagues within the different areas [at Ferrari],” says Manzoni. “In the past, it was more difficult [and] there was a different process. Ferrari used to define the package of the car and then leave the package to the coach builder to dress,” he continues. “Since the beginning of this process, we’ve completely changed the dynamics because now we can see that a car is an organic project. It’s not possible to think about shape without thinking about what’s underneath.”