HYPERCAR maker Pininfarina has revealed plans to follow the launch of the all-electric Battista with a series of investments and initiatives that will see the Italian brand develop into one of the world's leading luxury automotive companies.

At a private briefing in Los Angeles ahead of the LA Auto Show, chief executive Michael Perschke, chief design officer Luca Borgogno and chief sales officer Jochen Rudat revealed how 90 years of Pininfarina design and innovation heritage are being brought into play for the growth of the business.