Renegade to be first Jeep sold, not built, in North America

Apr 23, 2014 683

The Fiat 500L was introduced to U.S. buyers with TV commercials that featured a Paul Revere character storming the colonial countryside on horseback, excitedly hollering that the Italians were coming.

The ads were clever and generally well received — but don't bet on anything similar in touting Fiat Chrysler Automobiles' upcoming import to America.

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