Salvatore Ferragamo Celebrates 100 Years in Hollywood With ‘the Ferragamo Signature Film’

Dec 15, 2015 742

by Jasmin Rosemberg

As a grand finale to its 100 Years in Hollywood campaign, Italian fashion house Salvatore Ferragamo is premiering a new short film project, "the Ferragamo Signature Film," starring Ethan Peck, grandson of late Oscar-winning actor Gregory Peck ("To Kill a Mockingbird," "Moby Dick"), and Elettra Wiedemann, daughter of Isabella Rossellini ("Joy," "Blue Velvet"), Variety has exclusively learned.

The film — a fiery romance depicting the significance of the Gancio symbol to the brand — will make its global debut tonight at the Gancio Studios event in New York City, where its premiere will be accompanied by the launch of a new Signature Collection of eyewear and timepieces that similarly celebrate the brand's iconic Florentine symbol.

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