Sergio Tacchini: a story between tennis and fashion

May 06, 2022 214

BY: Alexandra Amico

The history of the brand Sergio Tacchini is closely linked to that tennis, its namesake creator is in fact the five-time Italian champion of doubles. Sergio Tacchini, retired from racing at the age of 28, founded in 1966 in Piedmont, in Bellinzago Novarese, Sandys S.p.A. which will then take the name of Sergio Tacchini S.p.A.

The biggest innovation of the brand was to introduce for the first time the color in the uniforms of tennis, until then in fact had always predominated white. This intuition and his contacts in the sporting environment immediately brought Sergio Tacchini on the crest of the wave.

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