The Surprising Reason Valentino’s Digital Haute Couture Collection Was Better Than the Real Thing

Jul 27, 2020 203

BY: Stephanie Hirschmiller

The Valentino haute couture show was a “phygital” affair. The production, which took place, in part, in Rome’s Cinecitta Studios, featured a live presentation alongside a video created in collaboration with Nick Knight.

A physical audience, consisting of Italy-based media and a handful of local influencers, was supplemented by an infinitely larger digital one. The performance (digital segueing into physical) was streamed live on the Valentino website and on the house’s social media channels.

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SOURCE: https://footwearnews.com

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