Sustainability, e-commerce, social media: the relationship between the big Italian wine companies and digitalization

Dec 01, 2021 207

The eighth edition of "The digital taste of Italian wine 2021" survey was conducted by OMNICOM PR GROUP ITALIA, on the online presence of the leading 25 Italian wineries for turnover, according to the bank, Mediobanca Survey 2021.

The results include: greater sustainability, as 28% of the wineries (7 out of 25) are 100% self-sufficient in terms of energy, or they use energy from renewable sources; proprietary e-commerce boom (+ 83%) and digital initiatives 4.0 for 44% of the companies (11 out of 25), including activating block chain or marketing through voice assistants.

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