Tonino Lamborghini, in partnership with Desire Fragrances Inc., will open the first Tonino Lamborghini mono-brand store in the U.S. at the iconic Caesars Palace Las Vegas. The brand, identified with its legendary bull icon, will usher in the New Year by opening doors to an all-new retail space at Caesars Palace in partnership with Desire Fragrances, Inc., the official global fragrance licensee of the Tonino Lamborghini S.p.A.

Located in the Appian Way Shops near the Palace Tower guest elevators, the boutique will showcase the new collections of Tonino Lamborghini fragrances for men and women, including the best-selling men’s scents, INVINCIBILE and ESSENZA, and the highly anticipated eau de parfum fragrance collection for women - GINEVRA. The luxury retailer will also feature in-store activities to create the ultimate perfume experience and offer the new collection of Tonino Lamborghini luxury Swiss-made watches, tech accessories, graphic tees and other premium accessory products embodying the Tonino Lamborghini lifestyle.