Some dream in black in white, others in color. In 2021, one entrepreneur’s rainbow dream was realized when she helped bring Italy’s first self-described veganburgheria to Los Angeles after being inspired by a visit to the fast casual restaurant on a trip to Rome.

Flower Burger’s brightly-colored buns, Instagram-ready design, and focus on plant-based fast food seemed like a good fit for LA, home to a see-and-be-seen culture as well as every niche diet under the sun. On the other hand, while Flower Burger may be Italy’s first chain restaurant dedicated to the vegan burger, it joined a long list of well-established vegan joints in LA.