The island of Sardinia has much to offer tourists, from its postcard-perfect azure sea to its luxury summer locales, which are full for three months every year. However, this island of the Nuraghe and of myrtle-scented sunsets has much more to offer, and the discovery of its endless flavors and culture can be enjoyed 365 days a year with the people who live in its small towns.

This is where a small inland farming business can become a unique tourist experience, thanks to the spirit of young entrepreneurs such as Mario, a 21st-century winegrower. He is the fifth generation of his family to work among the vines, and now the family is looking to international markets. In Sorso, in the island's north, Marco is one of the first Sardinian hosts in the Airbnb Experiences programme, a new sector that the online lodging giant is launching across Italy.