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Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries with Fellini Forward; a pioneering project, in collaboration with Fellini's family and former colleagues, exploring the late Federico Fellini's creative genius using new technology and machine learning to emulate the works of one of the greatest filmmakers of all time...

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What would happen if the most famous bottle in the world meets three creative minds? #DesignConnection, of course. Design Connection is a special project commissioned by Campari where its famous conical Campari Soda bottle has been reinterpreted in design objects by three young designers: Serena Confalonieri, Matteo Agati e Agustina Bottoni. Before...

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Few bottles stand out on the liquor shelf quite like crimson-hued Campari. Even when it’s poured into a glass, the drink’s distinct color makes it instantly recognizable. Though contenders have emerged to challenge Campari’s dominance, when it comes to mixing classic cocktails like Negronis and Americanos, bartenders agree: There’s simply no substi...

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The company announced it would move its headquarters from San Francisco to New York in February last year. The new offices, which overlook Bryant Park, occupy the 18th and 19th floors of the Grace Building in Manhattan. Campari Group hired global architecture and design firm Gensler to design the new office, which has been designed to evoke the gro...

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If you think you’ve seen more Aperol spritzes this year, you’re not wrong. And if you’ve been drinking more of those sparkling red-orange drinks in pretty stemmed glasses, you’re doing exactly what the makers of Aperol at Campari hoped for. “We saw there was a growing interest in Aperol in the U.S., especially at summer events and destinations,” sa...

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What's the best way to kick off summer like an Italian? Just chill. Then, drink a Negroni. Luckily for you, Negroni Week is here again! From June 4 to 10, Eataly USA will be a mecca for lovers of the classic Italian cocktail as we participate once again in the annual campaign, which raises money for charitable organizations in the most delicious wa...

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A few years ago, while he was staying just outside Milan during a whirlwind tour through northern Italy’s vineyard, Ray Osborne quickly took to one very widespread local custom: spritzes in the afternoon. “You’d be out on a piazza, the town square, and everyone would have a spritz in their hands,” said Osborne, sommelier and assistant general manag...

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Campari, Italy’s iconic bittersweet red aperitif and cornerstone ingredient in the Negroni, today unveils its new ad campaign, Go A Sip Beyond. A nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularize the liqueur in America, the campaign encapsulates their progressive spirit while drawing inspiratio...

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You’ve probably seen amari, from big brands like Campari and Averna to artisanal bottles made in Brooklyn, prettily lining the back bar at your favorite Italian restaurant or assertively flavoring drinks on high-end cocktail menus. It seems like every bartender and lifestyle magazine, is obsessed with blending the bitter, sweet and herbal flavors t...

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Up until recently, the Negroni was one of those cocktails that time had simply forgotten thanks to such bar fare as Lemon Drops, Fuzzy Navels, and Long Island Ice Tea. But just as those once-popular drinks from the ’90s and ’00s have faded, old classics have reemerged, timeless cocktails like the Old Fashioned, Manhattan, and, yes, the Negroni, a b...

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