Lavazza, Italy's best-selling coffee brand, has a warning for Starbucks as the coffee and frappuccino giant enters the Italian market for the first time: you have much to learn.   Howard Schulz, Starbucks' chief executive, last month confirmed the Seattle-based company will open its first coffee shop in Italy early next year, in Milan. The s...

After doubling investments in 2013, Lavazza, Italy's Favorite Coffee, is proud to announce that The Italians Are Coming to the U.S. With an amplified 2014/2015 strategy, Lavazza launched their integrated Buongiorno campaign to expand marketing and promotional efforts in North America to grow the brand's reach exponentially and secure the U.S. as th...

The breakfast of champions? A great cup of coffee! In this particular case, that is the absolute truth. Angelo Segoni, a member of the barista team from Italy, is here at the Brewed Behavior headquarters in Kansas City, being trained by a master coffee coach, Tracy Allen.   He is already the Italian champion. In two days, Trac...

By Maurita Cardone Lavazza parte alla conquista del mercato americano con una nuova linea studiata ad hoc per questo lato dell'oceano. L'azienda sta lanciando in questi giorni quattro nuovi blend di caffè già disponibili nei supermercati di Stati Uniti e Canada, appositamente studiati per le macchine a filtro più diffuse nelle case degli americani...

Lets face it Italy and Italians do a lot of popular things and often better than almost anywhere on earth. All over the world it really is true that Everybody Loves Italian. Sport Cars like Ferrari, Maserati, Alfa Romeo, Bugati etcetra. Clothes and Fashion such as Versaci, Armani and an unending number of very high end clothing. We take our cl...

I would not consider myself a coffee snob. I don't have a favorite barista or monitor the time between the grinding and brewing of beans. And, sin of all sins, I own a Keurig. However, there is one beverage that I am beyond picky about: the cappuccino.   Ever since visiting Italy last year, I have been searching for an authentic Italian-styl...

In its first year of a multi-year agreement with The United States Tennis Association (USTA), next week Lavazza will bring the flavor of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year's US Open (August 31st to September 13th). To further support tennis, Lavazza...

By Silvia Simonetti On the occasion of Ferragosto celebrations at Casa Barbera, we met the representative of Italian coffee in Los Angeles, Matteo Pasquini, and learned about his family business while enjoying a delicious cappuccino.   Let's start from the beginning...In 1955 my father came to the United States and opened his own business "...

Healthy Italian diet is common base on the popular Italian, Mediterranean type of cuisine. As an Italian, nutritionist, and a wife, I am trying to cook at home as much as a can – just like my mamma does. And sometimes, I think that the secret of Italian cuisine is nothing more but the homemade cooking with love. Olive oil,...

Making an Italian coffee is considered an art. But what about having a real espresso and enjoying that moment as most Italians do?   While the ability of preparing a good coffee has been improving since Italians came to America, the Italian way of having away coffee has never become a real trend.   Read more   Fonte: L'italo-Am...