"Io la Nutella l'ho vista nascere, ci lavoravo quando ancora si chiamava Supercrema e aveva il coperchio rosso e non bianco". Marina Vivalda è un'ex dipendente della Ferrero, ha lavorato negli stabilimenti di Alba dal 1958 al 1994 e racconta in prima persona la storia della crema spalmabile più famosa al mondo. "Dovevo assaggiarla ogni mattina per...
READ MOREIf you’ve had it once, you’re probably addicted. If you haven’t had it, you’re really missing out. I am talking about Nutella, that creamy hazelnut cocoa-flavored spread in a jar. Nutella makes a tasty partner in a multitude of recipes, but is just as good straight-up by the spoonful directly from the jar. My relationship with Nutella began more th...
READ MOREGet ready New England. Get ready for Nutella B-ready. Ferrero USA, the company that makes Nutella -- the Italian chocolate-and-hazelnut spread that inspires devotion among its fans -- has chosen Springfield-based Big Y Foods Inc. as the sole U.S. test market for its Nutella B-ready product. Nutella B-ready is a is a crispy wheat wafer filled with N...
READ MORESuper fans of Italian hazelnut-cocoa spread Nutella have something to go nutty over: an all-Nutella cafe is expected to open in Greenwich Village. The city's latest single-subject restaurant will take the ground floor of a new Morris Adjmi–designed condominium building at 116 University Place when it opens next year with a 2,200-square-foot Nutella...
READ MOREMichele Ferrero was a pragmatic man. He was able to create the second greatest confectionary multinational company after Nestlé, becoming one of the richest Italian men. Until his death in 2015, Michele Ferrero used to surprise with his unconventional personality: he did not like to be interviewed or to be photographed and he did not trust managers...
READ MOREEarlier this year, Milan-based design agency Ogilvy & Mather partnered with Nutella manufacturer Ferrero to unveil its "Nutella Unica" jars. The agency created an algorithm that generated 7 million unique permutations of Nutella jars, from an assemblage of various patterns and colors. Ferrero sold these jars in Italy throughout the month of Februar...
READ MOREThere goes that summer diet plan, Chicago. Nutella Café opens its doors today on the city’s bustling Michigan Avenue. The restaurant is the first Nutella Café to be owned and operated by parent company Ferrero, whose team picked a Second City opening for one big factor. “There’s an incredible dining culture in this city, and Nutella is all about th...
READ MOREFifty-three years ago today, the first jar of what we now call Nutella was sold from a bakery in Alba, Piedmont. Not long after, the chocolate-hazelnut spread would conquer the entire world. But the unusual - and sometimes controversial - history of the world-famous spread might surprise even its most dedicated fans. Here are some of the most bizar...
READ MOREHappy 50th Anniversary to Nutella! The hazelenut spread by Italian company Ferrero is celebrating half a century with Nutella food truck stops in 16 regions across the U.S., starting today with the greater metropolitan New York City. The "Spread the Happy" truck tour offers free samples of Nutella, games and other entertainment. To celebra...
READ MOREWomen in sleek black dresses and men with messenger bags checking their smartphones, hipsters in flannel and sunglasses, parents with babies strapped to their chests, and lucky tourists lined the perimeter of New York's Madison Square Park on Monday. But the crowd wasn't gathered for a concert, club opening, or celebrity sighting. This was...
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