What’s an ethnic group to do when its icons are under assault? There’s the traditional approach, which relies heavily on anger-fueled protest marches. Then there’s the Enza Raineri way.

If you were to codify the crisis management playbook of this longtime government official turned political consultant, it would read something like this: Get your facts in order; Leave your anger at the door; Tailor your approach; Speak with one voice; Cultivate and leverage connections; Build coalitions.