How Alfa Romeo plans to reintroduce itself to America

Nov 22, 2016 485

By Brent Snavely


The long-awaited re-introduction of Alfa Romeo in the U.S. will lean heavily on three characteristics of the brand's new cars — performance, Italian style and technology.

But that's not all. Fiat Chrysler Automobiles plans to unleash a marketing blitz next year and plans to expand its dealership network as it brings new cars and SUVs made in Italy to the U.S. to go head to head against German and Asian luxury brands.

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Source: http://www.freep.com/



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