On the occasion of Italian Design Day, March 2, 2018, the Consulate General of Italy and the Italian Cultural Institute of San Francisco, in collaboration with DZINE, presented architect and designer Aldo Cibic at the DZINE Showroom, in San Francisco.  
 
In 1981, as a partner in Sottsass Associati, Cibic was a founding member of Memphis, an artists’ collective that was to mark a transition in the universe of design and architecture. His research has developed ideas around the "design of services,” and focused on projects, such as The Solid Side (1995) and New Stories New Design (2002), offering a new manner of designing places based on social interactions.