Rita's Italian Ice & Frozen Custard has announced a new 50 store development agreement to expand the fast growing frozen treat brand into North and South Florida. Sunshine State Ice Empire, LLC, partners Matt Rasmussen and Harry and Helen Dong will be working to establish 50 new Rita's locations in sunny Florida. Sunshine State Ice Empire signed the agreement at the end of June, and have already fielded 20+ inquiries to award licenses.

Rasmussen is no stranger to the world of entrepreneurship - in addition to serving as an area developer for Rita's, he currently owns a global utility brokerage company that operates on four continents and in 25 countries. As a California native, it's (almost) understandable that it wasn't until two years ago that Rasmussen first had the opportunity to taste Rita's delicious Italian Ice and Frozen Custard. After his first sampling, Rasmussen was convinced Rita's would sweep the West and had the chance to become a category-creating brand in Northern California.

Read more

Source: http://www.benzinga.com/