Dainese,  the world leader of protective wear for dynamic sports, today announced the grand opening of its latest flagship retail location in Las Vegas. Dainese Store Las Vegas features an innovative retail concept that creates a journey through moto history with memorabilia, including one of Valentino Rossi’s suits, all surrounded by the world’s most advanced protective apparel.

The room-in-a-room concept, designed for Dainese by architect Renato Montagner, draws focus to special projects, history, and storytelling, and the retail environment immerses visitors in the rich heritage of the Dainese and AGV brands while profiling all riding styles including racing, touring, street, and urban.