Accolade Wines North America has just introduced Da Luca, a stylish range of super-premium Italian wines, to the U.S. Three distinct single varietal offerings from Da Luca include Pinot Grigio, Sangiovese and Prosecco and can be found in U.S. markets this spring.
According to Accolade Wines North America Vice President of Marketing Reid Stinnett, "Da Luca wines are crafted with enthusiastic and adventurous wine drinkers in mind. The contemporary packaging is intentionally striking to generate consumer interest. In addition to the packaging, we are confident that consumers will also love the wines for their rich flavors. These wines quickly gained traction in the U.K. and Europe following their introduction in 2002, and are now approaching 100,000 cases there. We anticipate that Da Luca will enjoy similar success with American consumers."
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