In the difficult U.S. wine season, Italy relies on Vinitaly-branded promotion

Oct 25, 2023 739

The difficult wine season in the United States, the first country in the world in terms of both imports - with $7.3 billion in 2022 - and wine lovers, with 4.5 billion bottles uncorked, is confirmed, even when tested by actual consumption.

According to the Uiv-Vinitaly Observatory, which, for the Vinitaly-International Wine Expo in Chicago, processed data on sales in the “away-from-home” (on trade), as well as in large-scale distribution and retail (off trade), in the first 8 months of 2023, the trend gap in volumes consumed marks -7.5%, the result in particular of the difficulties encountered in off-trade (-8.3%) only partially moderated by the result in restaurants and clubs (-2.1%).

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SOURCE: https://winenews.it

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