BY: Nikola Potrebić
What do Italian Cars have that American Automakers just don’t get? We had some experts weigh in on the differences between American cars and their Italian counterparts. Xtreme Xperience is a supercar driving experience that boasted one of the first Corvette C7 Stingrays available to the public. Yet its customers choose Lamborghinis and Ferraris over the ‘Vette by almost three to one.
This is just one example of how, even here in America (Xtreme Xperience stages events at 20 racetracks nationwide), Italian-made cars exude an exotic mystique which domestic marques struggle to match. “In a nutshell, it comes down to rarity and exclusivity,” said Joe Moore, Chief Marketing Officer and co-founder of Xtreme Xperience. “Ferrari and Lamborghini have always had extremely limited production compared to American cars. Italian cars also have unique design profiles, so they will always stand out in a crowd.”
SOURCE: https://autowise.com/
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