Despite the crisis generated by the Covid-19 pandemic, Grana Padano PDO is confirmed as the most consumed PDO product in the world and continues to grow (estimated 2020 production: +2%). The lower consumption in the Ho. Re. Ca. sector has been offset by the sales growth in the mass market retail, both in Italy and abroad – especially in the EU.

From January to November 2020, in fact, consumption of Grana Padano PDO grew by +3.7%. In the retail sector, Italy reacted well with an increase of +7.1%. Germany is confirmed as the top importing market (exports share: 27%) – with a +7% increase in retail consumption compared to 2019. Also in Switzerland (+8%), Belgium (+6%), and France (+5%) Grana Padano PDO performed well.