The Ferrero Group is strengthening its presence in the world of quick-service restaurants with a series of innovations under the Nutella brand. After launching partnerships with McDonald’s and La Piadineria in 2017, now it’s the turn of KFC and Burger King, which will add some new ice creams and sweet-bakery products with Nutella toppings to their menus.

The choice of the Italian confectionery giant to preside over the out-of-home market, and more specifically the quick-service restaurant segment, stems from the possibility offered by this market to connect consumers with the brand in an indirect and informal way.